Guerrilla marketing for books @ktuu.com
Io me lo chiedo spesso… se fossi nata negli States, e avessi lanciato l‘ebook e il progetto emmat a New York (tanto per dire), sarei stata compresa di più?
Secondo me, SI’ (leggete il pezzo qui sotto e capirete).
Bestselling author John Shors offers readers more than literary imagery of his novels’ settings. He actually takes them there.
He leads tours of the Southeast Asian temples and hidden jungles that inspired his books. The idea: Get people excited about his work, and sell books — a lot of them.
Today’s authors don’t always lock themselves away for two years to write. Tighter publisher budgets, fewer booksellers, more competition and the rise of ebooks has put more pressure on novelists to aggressively market their books.
Writers now travel with readers, Skype with book clubs, create products based on fictional characters and produce online trailers. Competition is fierce: An estimated 301,642 books were published in 2012 alone, almost 100,000 more than in 2002, according to Bowker Market Research.
“Every author feels this pressure and thinks, ‘How can I make my book stand out?'” says M.J. Rose, author of 14 suspense novels.
p.s. Devo organizzare l’emmat tour a Pinerolo con: caffè e chantilly da Galup, giro nel centro storico al negozietto vintage Vestiriciclo di Serena/Rama, tappa alla torrefazione Ramon De Riva per acquistare i “bunbunin” (piccole caramelle colorate) e il caffè verde, apericena alla gofreria di Erica e Marzia, birra da Remembeer in piazza del Duomo. Chi viene a testarlo con me?
